Source: Audience Insights in Facebook Business Suite However, Business Suite lets you compare Facebook and Instagram on one screen, whereas on Creator Studio, they appear on two different tabs. Source: Creating a Story in Facebook Creator Studio Insightsīoth Business Suite and Creator Studio offer insights into your Facebook and Instagram accounts. Source: Creating a Story in Facebook Business Suite There are not as many Story editing options in Business Suite as there are in the Instagram app itself, but text, cropping and a limited selection of stickers are available. Creator Studio only allows you to create and schedule Stories for Facebook. We’ve got a complete comparison chart at the end of this post, but here are the key differences you should know about: Posting and schedulingīoth Business Suite and Creator Studio allow you to create and schedule posts for Instagram and Facebook.īusiness Suite also allows you to create and schedule Stories for both Facebook and Instagram. In particular, Creator Studio offers monetization features not available in Facebook Business Suite. While Facebook Business Suite is an all-in-one tool for managing your Facebook and Instagram professional accounts, Creator Studio offers content tools specifically for content creators. Source: Facebook Business Manager Facebook Business Suite vs. If you change your mind later and want to start using Facebook Business Suite, click the menu icon at the top of the left menu in Business Manager, then click Business Suite. Open Facebook Business Suite and click Give Feedback at the bottom of the left sidebar.To switch back to Business Manage, follow these steps: If you prefer to keep using Facebook Business Manager instead of Facebook Business Suite, you still have that option, at least for now. Source: Facebook Business Suite How to switch back to Business Manager from Facebook Business Suite The Insights screen in Business Suite provides a more unified view of organic and paid posts on Facebook and Instagram, along with information about your audience on both platforms. The new unified Inbox includes direct messages from Facebook, Instagram and Facebook Messenger, as well as comments from your Facebook Business Page and Instagram Business account, all on one page.įrom the Inbox, you can set up automated messages and add a Facebook chat plugin to your website. You can see notifications for your Facebook Page and your Instagram account, as well as summaries of your recent posts and ads, and some basic performance insights. The home screen now features a ton more information. Here are some of the key changes: Home screen So what’s changed? In their new interface for business, Facebook has provided a more unified tool designed to handle all business activity for Facebook and Instagram. In fact, the link that used to take you to Business Manager now points to Business Suite by default. Facebook Business ManagerĪs we just said, Facebook Business Suite is intended to replace Facebook Business Manager. On the launch day, Facebook COO Sheryl Sandberg described it as “a new interface to help businesses save time and stay up to date by managing their pages or profiles across apps.”įacebook Business Suite essentially replaces Facebook Business Manager, although for now, you can choose to keep using Business Manager if you prefer (more on that below).įacebook Business Suite vs. What is Facebook Business Suite?įacebook Business Suite is a Facebook management tool launched in September 2020. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.
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